Vestiaire Collective appoints Samina Virk as marketing director

High-end second-hand resale platform Vestiaire Collective has appointed Samina Virk as marketing director. Virk will combine this new role with her position as managing director, US, which she took on in 2023.

With this new dual role, Samina Virk is responsible for overseeing “marketing, creative, social media, press relations and influencer teams globally, while leading operations in the US”, said the business in a statement. Virk will report to Fanny Moizant, president and co-founder, and Maximilian Bittner, global managing director.

Samina Virk returned to Vestiaire Collective two years ago. Having previously worked for Target and eBay, she had first joined the company back in 2015, as part of its move into the US, before leaving for Threads Styling (personal shopping). “Since her return in February 2023, Samina has played a central role in the development of this market, which has become Vestiaire Collective’s largest and most dynamic, now accounting for 20% of the company’s business.”

This appointment underlines the importance of the US in the development strategy of the company, founded in Paris in 2009. Vestiaire Collective, in which the Kering group holds a 5% stake, generated sales of 157 million euros in 2023. It was targeting a return to profitability for its 2024 financial year.