Tommy Hilfiger has launched his latest capsule collection, a link-up with the upcoming feature film “F1 The Movie,” led by brand ambassador Damson Idris.
A novel link-up entitled the APXGP Collection, in which Hilfiger designs both the racing uniforms for the fictional team APXGP in the movie starring Idris and Brad Pitt, as well as a capsule collection inspired by the film.
“True to its DNA blending fashion, sport, and pop culture, Tommy Hilfiger is teaming up with this summer’s blockbuster film,” explained the New York-based fashion house in a release.
Tommy’s APXGP Collection starts retailing internationally on June 3, when the brand plans to celebrate the capsule with events in major flagships, like Paris.
The film stars Idris and Pitt as two highly competitive drivers inside APXGP, a struggling team desperate for a win in order to avoid bankruptcy. “F1 The Movie” – which features another former Hilfiger ambassador, Lewis Hamilton – is speeding into movie theaters on June 27.
“Working with the Tommy Hilfiger team and on ‘F1 The Movie’ has been an unforgettable ride — an authentic blend of iconic style and cinematic power. Tommy’s vision has always been about pushing culture forward, and that energy runs through every part of this partnership,” said Idris.
The American designer is a long-time fan and friend of Formula One. Back in the mid-1990s, he linked up with Ferrari, placing his nautical red, white and blue logo on the championship-winning racecars of Michael Schumacher.
“Since I was a kid peeking through the fences at Watkins Glen racetrack, Formula 1 has been legendary to me,” said Hilfiger.
“As F1 has opened its doors to new worlds like entertainment and fashion, the sport has become a cultural phenomenon. Building on almost 40 years of infusing the colors, logos and spirit of motorsport into our collections, we’re thrilled to join Hollywood at the racetrack by partnering with ‘F1 The Movie.’ This film captures the cultural shift, setting a benchmark in what we call ‘fashiontainment’ (or fashion entertainment), where the future is being shaped,” enthused the American designer.
British-born Idris anticipated the collection’s launch at last month’s Met Ball, when he showed up in an F1 pilot’s white logo jumpsuit, before it was ripped off to reveal a dandy double-breasted split suit in scarlet and windowpane check.
The capsule’s campaign captures the boldness and confidence demanded by the F1 circuit, with Damson Idris wearing pieces from the exclusive collection, reimagining the bold design codes of motorsport through Hilfiger’s sporty lens. It channels the energy of “Racecore” – where mechanical innovation meets bold colors, sharp tailoring, and dynamic detailing. As F1 drivers become new style icons, their influence now extends far beyond the paddock.
Blending speed with sophistication, the collection ranges from moto-patterned mechanic shirts priced at $180 or a varsity-moto jacket in vegan leather for $700, to tailored Japanese denim jeans at $180 or a fine merino knit polo at $180. All the way to a red quilted jacket inspired by the one worn by Damson Idris in the film – blending on-screen excitement and everyday elegance, for $290.
The APXGP Collection will be available on tommy.com, in Tommy Hilfiger stores worldwide, and through select wholesale partners beginning on June 3, 2025.
Global retail sales of Tommy Hilfiger products were approximately $9 billion in 2023, powered by more than 16,000 associates worldwide. The marque is present in 100 countries and more than 2,000 retail stores, including its largest global flagship store at tommy.com.
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