This weekend, Who’s Next unveils fashion innovations with its lab

The 2025 edition of Who’s Next kicks off this Saturday and runs until September 8 in Paris, Porte de Versailles. Considered a must-attend event for fashion professionals, Who’s Next brings together designers, buyers, and industry players from France and abroad. This edition marks the arrival of a new immersive space: Who’s Next Lab, presented as the place where “innovation takes shape”.

Created for this edition, the Who’s Next Lab highlights emerging forms of fashion creation. Conceived as a space for encounters and experimentation, it lies at the crossroads of digital craftsmanship, sustainable technology, and design.

The program promises to be rich: live demonstrations, bio-inspired materials, 3D textile printing, augmented accessories, but also a digital space dedicated to the creative tools of tomorrow, from AI to virtual modeling.

The Who’s Next Lab is alive with interactive animations. Visitors can watch live printing on ceramics, silicone, and textiles, explore a bio-inspired material library proposed by Reflexlab, or take part in participative workshops on 360° creation, from drawing to virtual gradation, led by CDamslab.

Accessible, inspiring innovation

Incxnnue offers a fusion of accessories and technology, with silicone bags, sculptural lighting, and textile prints. CDamslab, founded by Charlène Dams, combines artificial intelligence, 3D modeling, and prototyping to create inclusive fashion. Miraggia presents itself as France’s first generative AI platform applied to fashion, transforming the creation of visuals and virtual mannequins. Blanca Martin Hernandez, trained at LISAA Mode Paris, explores the integration of 3D printing in clothing through prototypes and experimental collections. As for Reflexlab and Mikera, they combine craft and digital fabrication, with a bio-inspired material library and live printing of ceramic objects.

With this new space, Who’s Next offers an embodied and concrete vision of innovation. The Lab is a place of exchange and discovery, where professionals and visitors can explore the tools, materials, and practices that inspire new ways of creating fashion.