Suit Direct enters kids formalwear for first time

There appears to be a growing demand for coordinated family occasionwear, and to meet the rise menswear specialist Suit Direct has launched its first dedicated boys’ suits collection. 

Marking the brand’s entry into the children’s formalwear market, the collection is designed to “echo the style of its popular menswear lines while prioritising comfort”.

But it’s not just a case of “shrinking down adult suits”, with the new boys’ range purpose-designed “to retain the premium quality and detailing Suit Direct is known for while addressing the unique needs of younger wearers”.

The collection is available in ages 4 -14 years both online and in selected Suit Direct stores, and comes with additional smaller sizes in men’s suiting starting from a 34″ jacket and 28″ waist to accommodate teens and older boys.

The new range features lightweight, breathable fabrics, wrinkle- and stain-resistant materials, and movement-friendly tailoring to “ensure children stay comfortable throughout the day – whether they are walking down the aisle as a page boy or posing for family photos”.

Each suit comes as a three-piece set – jacket, trousers, and waistcoat – and is available in a choice of navy check, dark green, tan check and stone. 

And of course, every design corresponds with one of Suit Direct’s menswear styles, to “perfectly pair with dad”, enabling easy coordination between fathers, sons, and wider wedding parties, seasonal events and special occasions.

To support the new category, Suit Direct is also offering in-store fittings and styling advice.