Portuguese sneaker brand JAK grows UK retail footprint with Browns partnership

Portuguese sneaker brand JAK is expanding its presence in the UK. After making its British retail debut in April with an exclusive launch at Selfridges— supported by Rolling People Showroom— the high-end minimalist sneaker label is now set to enter another key fashion destination in the market.

Starting August 1, JAK shoes will be available at Browns, one of London’s key luxury retailers, both in its Brook Street store and on its e-commerce platform. The selection will include some of JAK’s signature models, along with exclusive colourways created for the UK market.

“Browns… is a store that shares our passion for timeless design and innovation. This partnership is an important step toward making JAK more accessible to our UK audience,” said Isabel Henriques da Silva, who co-founded the brand in 2014 with José Maria Reffóios.

Founded a decade ago in Lisbon, JAK currently operates three stores in Portugal: one in Porto and two in Lisbon, with a third Lisbon location scheduled to open at the end of 2024. In addition to its recent UK retail debut, the brand plans to further expand its physical presence in markets including the United States, Europe and Asia, working in partnership with Rolling People Showroom.