Pepe Jeans London opens Jaipur flagship store

Global apparel brand Pepe Jeans London has launched its largest store in India to date, opening a new flagship outlet in Jaipur’s Vaishali Nagar. Located on Amrapali Marg, the two-storey store measures 3,138 square feet and offers the label’s full range of apparel and accessories for men, women, and boys.

The new store showcases the brand’s latest seasonal collections alongside its classic denim styles and a curated selection of sneakers, Indian Retailer Bureau reported. Designed to create an immersive brand environment, the space reflects Pepe Jeans London’s street-style inspired aesthetic with an emphasis on global fashion rooted in its British heritage.

The Jaipur launch is part of the brand’s broader strategy to expand its footprint in high-growth markets across India. By entering Vaishali Nagar, a key retail destination in the northern city, Pepe Jeans aims to meet rising demand for contemporary fashion and denim-led products.

Founded in 1973 on London’s Portobello Road, Pepe Jeans London has built a global presence with collections inspired by music, youth culture, and modern denim trends, according to its website. In India, the label retails from stores in cities including Noida, Gurgaon, Lucknow, and Bengaluru among others along with its country-specific e-commerce store.