Oofos opens first-ever US retail stores

Recovery footwear brand Oofos is expanding with the launch of its first brick-and-mortar retail locations across the United States. 

Set to open this month and in June, the new stores will debut in high-traffic areas in key regional markets including at Pentagon City in Arlington, VA, the Mall of Georgia in Buford, GA, and the Florida Mall in Orlando, FL.

Oofos has seen explosive growth over the past 14 years through direct-to-consumer channels, Amazon, and a strong wholesale network. International markets, especially Japan, have also played a key role in propelling global brand awareness.

The new retail locations build off of the success of pop-ups executed around the country, including along the iconic last stretch of Boylston Street at the Boston Marathon for the past few years. 

“We’ve always believed in building smart, sustainable growth,” said Lou Panaccione, co-founder and CEO at Oofos. 

“With these new retail locations, we are starting small and being intentional with our strategy, with the goal of complementing our existing DTC and wholesale channels while also offering an additional touch-point to share our mission of helping people feel better.”

The new store locations were chosen for their strong market potential and will be experiential touch-points, bridging the brand’s e-commerce business and its wholesale footprint. 

Each store will house a range of Oofos styles, including the latest Oomy Stride and Oomy Zen silhouettes, along with a variety of open-toe and closed-toe options built on the brand’s proprietary Oofoam technology.