Online retailer Zalando raises 2025 guidance after About You acquisition


By

Reuters

Published



August 5, 2025

German online fashion marketplace Zalando raised its 2025 guidance on Tuesday after adjusting its projections to include newly acquired About You.

Zalando took full control of its German rival About You
Zalando took full control of its German rival About You – Reuters

The Berlin-based company said it expected gross merchandise volumes to grow by 12-15%, up from a previously expected range of 4-9%.

Zalando is investing heavily in its European logistics network, which it has also opened up to partners as it seeks to drive growth amid faltering consumer spending and competition from fast-fashion retailers such as Chinese rival Shein.

The About You acquisition was completed in early July, valuing Zalando’s smaller rival at 1.13 billion euros (1.31 billion dollars).

The company also said it achieved second-quarter gross merchandise volumes of 4.06 billion euros, up from 3.86 billion euros a year earlier. 

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