Mariano Shoes partners with Willy Chavarria for Paris runway

On Saturday, June 27, American designer Willy Chavarria unveiled his Spring/Summer 2026 collection at Paris Fashion Week, delivering a bold creative statement grounded in identity and craft. The runway looks were completed with footwear by Mariano Shoes, the heritage Portuguese brand renowned for its artisanal expertise and commitment to quality.

In a LinkedIn post, Mariano Shoes reflected on its collaboration with Chavarria’s Huron collection, stating: “It was an honor to see our men’s dress shoes on the runway, paired with a collection that celebrated identity, resilience, and the power of craftsmanship as a symbol of truth.”

The brand also acknowledged the support of APICCAPS (Portuguese Footwear, Components, Leather Goods Manufacturers’ Association), emphasizing that its involvement highlights the global recognition of Portuguese design and the detailed craftsmanship behind its production. Mariano Shoes described the partnership as a reflection of the collective strength of Portugal’s footwear industry.

This marks another international milestone for Mariano Shoes. In February, the brand partnered with Mexican designer Patricio Campillo for his Fall/Winter 2025 show, presented during New York Fashion Week. That collaboration also featured footwear developed in partnership with APICCAPS.

Founded in 1945 in São João da Madeira, Mariano Shoes specialized in luxury men’s footwear for decades. In 2020, the company introduced its first women’s models and, in 2023, acquired a factory in Oliveira de Azeméis to expand its production capabilities in that segment.

The brand has recently undergone a creative evolution aimed at appealing to a younger demographic. Embracing a clean, contemporary aesthetic, it now blends subtle creativity with modern tradition, urban influence, and ongoing innovation in both design and visual expression.