Madhappy opens first New York flagship in Nolita

Contemporary clothing brand Madhappy is set to open on Saturday its first flagship in New York City.

Located at 207 Mulberry Street in Nolita, the 1,800-square-foot space was designed in partnership with LA-based creative studio PlayLab, Inc. The dual-level boutique brings Madhappy’s signature visual language to New York, featuring blue-dyed concrete, brushed aluminum, ceramic tile, and Douglas fir.

The store will be home to Pantry, Madhappy’s café concept that first launched in Los Angeles. The café will serve a rotating menu curated with both local and global culinary partners, including coffee and tea from Japanese-based café, Hotel Drugs; Persian baked goods and pastries from Sofreh; and cold-pressed juice from Toms Juice.

The store opens with Madhappy’s latest collections and recent collaborations, including its Guest In Residence project with Gigi Hadid.

Madhappy will equally release limited-edition capsules available exclusively in-store. The collections pay tribute to iconic New York institutions, with pieces featuring collaborations with the New York Yankees, the New York Mets, and Brooklyn pizzeria Lucali.

The boutique marks the brand’s second permanent location, following its flagship debut in West Hollywood, Los Angeles. It also follows a series of seasonal pop-ups in markets like East Hampton, Miami, Chicago, and Tokyo.