Liberty names new flagship store director

Liberty has named a new store director for its historic Regent Street flagship with Beverley Devonish stepping into the role.

She’ll now be responsible for the flagship store team, elevating the client experience, and building on the brand’s store’s reputation as a world-class retail destination. Liberty said she’ll be helping to guide strategy, will foster collaboration and more.

She has more than two decades of experience in luxury fashion and experiential retail, with the company saying she joins at a pivotal moment in its 150-year journey.

Her impressive CV includes stints at influential luxury retailers Harvey Nichols, Selfridges, and Dover Street Market and Liberty said she has a a strong reputation for delivering strategic transformation, cultivating creative talent, and redefining what the in-store experience can be.

After spending the last year-and-a-half developing her own creative practice, she said she’s “thrilled to join Liberty – a brand that has long stood at the intersection of art, culture, and retail innovation. With its rich heritage and commitment to creativity, Liberty offers an incredible platform to continue shaping meaningful, client-focused experiences that celebrate individuality and craftsmanship. It’s exciting to be part of an environment that champions creativity while staying true to authenticity.”