JW Pei opens first New York City store, expands into ready-to-wear

Los Angeles-based fashion label JW Pei opened on Friday the doors to its first New York City store. 

Located at 42 Crosby Street in the heart of SoHo, the new flagship marks a major milestone for the brand as it makes its NYC retail debut and enters the ready-to-wear category for the first time.

Founded in 2018 by husband-and-wife duo Yang Pei and Stephanie Li, JW Pei initially launched as a contemporary accessories label, known for crafting handbags and shoes from canvas and fabrics made from recycled plastic bottles. Since its launch, the brand has been embraced by celebrities such as Hailey Bieber, Gigi Hadid, Megan Fox, Emily Ratajkowski, and Selena Gomez.

Now, with its SoHo store opening, JW Pei is unveiling its debut ready-to-wear collection. The Spring/Summer 2025 line launches with floral gowns, faux-suede sets, and mesh-print silhouettes, that celebrate femininity and craftsmanship. Shoppers can expect intricate detailing through 3D appliqué, embroidery, and digital prints. 

In addition to the main collection, limited-edition drops and exclusive colorways will be released exclusively at the NYC location, with announcements made via JW Pei’s social channels.