British luxury accessories designer Sophia Webster is taking her signature style to the grocery aisles with the launch of a limited edition summer tote created exclusively for John Lewis sister brand Waitrose.
Launching on 30 June in 315 of supermarket’s branches across the country and online, the bag is described as “a playful yet practical piece… set to be the must-have accessory of the season”.
Available for a limited time and retailing at £12, the tote “combines style and function… generous in shape and sturdy in build… designed for everyday use”.
Tote bags have been a popular option for supermarket and department store retailers in linking with high-end designers as they offer an accessible and practical product at a low price with the halo effect of an upscale label.
This one is made from recycled plastic bottles with a wipe-clean finish, the re-usable tote features an exclusive butterfly polka dot print and a 3D butterfly charm created especially for Waitrose. The bold colour palette teams one of Webster’s signature pinks ‘Raspberry Rebelle’ as well as contrasting navy straps.
Brand founder and creative director Sophia Webster said: “I wanted to create a bag that would bring a smile to its wearer on a daily basis and elevate ordinary moments – whether that’s a grocery shop, a walk to the gym, the beach or the school run. I’m a huge fan of Waitrose and was absolutely delighted to partner on this creative moment.”
Waitrose buyer Tim Shaw added: “Welcoming Sophia Webster to the Waitrose community is an exciting way to bring fashion-forward, feel-good design into our customers’ everyday lives and make it more accessible and fun.”
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