Golden Goose reports 13% growth in H1 2025 sales

While most fashion brands recorded a sluggish first half, Golden Goose reported a strong start to the year. In the first six months of 2025, the Italian luxury sneaker brand posted sales of €342.1 million, up 13% at constant exchange rates, and adjusted gross operating income (Ebitda) of €113 million (+3%), representing 33% of total sales.

Golden Goose saw stronger momentum in the second quarter, with sales rising 14% year-on-year, compared with 12% in the first quarter. After postponing its IPO last year, the company, which has been controlled since 2020 by British investment firm Permira, welcomed Blue Pool Capital, the Hong Kong-based firm of Joe Tsai (co-founder of Alibaba), into its capital structure at the start of 2025 with a 12% stake.

Sales climbed across all regions and channels in the first half. Notably, the brand’s direct-to-consumer (DTC) retail channel accounted for 77% of total sales, up from 73% in the first half of 2024, recording a 19% increase overall. Direct sales surged by 26% in EMEA, 15% in the Americas, and 14% in Asia-Pacific, according to the company’s statement.

Golden Goose continued its retail expansion during the period. The brand, which operates 225 boutiques worldwide along with a dynamic e-commerce platform, opened ten new stores in the first six months of the year. These included new locations in Singapore, Manila, Ibiza, and Venice, as well as a children’s line boutique in Dubai. It also launched innovative concept stores, such as the “Golden Pescheria”—a pop-up inspired by fishing villages—set up in several seaside destinations.

By region, Golden Goose reported first-half sales growth of 18% in Europe, 8% in the United States, and 9% in Asia-Pacific compared to the same period in 2024.

“Against a complex macroeconomic backdrop, our performance in the first half of 2025 remains resilient, reflecting the continuing global infatuation with the Golden Goose brand among its communities,” said Silvio Campara, chief executive officer of Golden Goose Group. “These results confirm the strength of the brand, the excellent DTC strategy focused on innovation and constantly expanding co-creation,” he concluded.