FatFace “dives deeper into purpose-driven fashion” with marine charity partnership renewal

FatFace is big advocate of purpose-driven fashion and the British lifestyle brand is renewing its association with the Marine Conservation Society in a big way.

Under a new “impactful partnership” its very-own FatFace Foundation is pledging £500,000 to support the Atlantic Coast Programme dedicated to cleaner, healthier oceans. 

Building on over £275,000 already raised in the last five years, the renewed partnership “continues to turn fashion into a force for good” via a “vital three-year initiative to restore the UK’s most fragile marine habitats”, including kelp forests, seagrass meadows, native oyster reefs/farms and underwater reef systems.

The initiative is linked to the brand’s new ocean-inspired men’s and women’s capsule collection which “translates this mission into style… [with] fluid silhouettes, coral textures, and sea-toned hues that celebrate the species this programme is helping to protect”.
 
As the Atlantic Coast programme calls on all four UK nations to #RestoreTheShore, FatFace and the FatFace Foundation are “inviting its community to “wear the change and help turn the tide on marine degradation through fashion with a purpose”.

The Next-owned brand’s conservation efforts aren’t confined to the sea as its previous spring collection was linked to Beeble, the British eco business that specialising in “artisanal honey spirits”.  It referenced a hive’s honeycomb structure and the wildlife supporting bees’ pollination.