Dune London has reopened its newly revamped store at Kildare Village in Ireland, the 1,200 sq ft space being updated with the brand’s newest flagship store concept. It’s the first such revamp for the label within a designer outlet centre.
Featuring the women’s and men’s footwear and accessories collections, the store was designed in-house by the brand’s creative and global store development teams. It includes “a bespoke flagship concept that visually implements Dune London’s brand codes”. That means the signature DD logo monogram serving as the backdrop to showcase its premium collections.
The store is framed by a champagne gold window tower and a prominent multimedia screen positioned at eye level on entry.
Visitors can see the label’s campaign visuals on lightboxes placed throughout the space while curved plinths in soft neutral tones and pale wooden cluster podiums complement gold-trimmed tiered glass displays to highlight the products.
The overall colour palette is neutral with that champagne gold featured alongside warm cream tones. There are also textured and tonal hessian-coloured wall coverings combined with bespoke monogrammed seating, that Dune said create “a luxurious, lounge-like feel”.
The brand has been revamping a number of its stores and this spring revealed its newly refurbished Westfield Stratford City store following two months’ renovation. That followed the introduction of the concept at its Westfield London store in November last year.
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