Smiley enters gaming for first time in esports org G2 collab
It looks like a mash-up made in heaven. Lifestyle brand Smiley has secured a big gaming gig, co-producing a lifestyle collection with major entertainment and esports brand G2. It’s big because G2’s competitive gaming platform claims over 40 million fans worldwide. Launching today (17 July), the limited-edition drop is described as “a collision of competitive […]
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