Word of mouth trounces paid influence for UK shoppers – report
Published September 2, 2025 A new report claims that word of mouth beats paid influencer endorsement for the majority of UK consumers. And it seems purchases driven by influencer endorsements on social media have declined from 54% in 2023 to 50% of British shoppers in 2025. Photo: Pixabay The research was conducted by product experience […]
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