Luxury French skincare brand Biologique Recherche has opened its first-ever brand-owned New York City pop-up store in SoHo, located at 132 Greene Street.
The SoHo location brings Biologique Recherche’s cult-favourite products to Manhattan shoppers in a dedicated retail space for the first time. Inside, customers can shop the brand’s full range of skincare products and experience its skin analysis technology. Dubbed the Skin Instant Lab, the diagnostic tool captures an in-depth, real-time snapshot of each customer’s skin and is designed to monitor changes over time.
Once a customer has a skin analysis completed via the Skin Instant Lab, visitors will be guided by in-store Skin Experts through Biologique Recherche’s signature three-step methodology: the Diagnostic Stage, Initialization Stage, and Treatment Stage.
Looking ahead, the location is set to become a hub for skincare education and community engagement. A rotating calendar of events and activations, including interactive masterclasses hosted by Biologique Recherche experts and panel discussions with industry leaders, will offer a deeper dive into the brand’s professional skincare philosophy.
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