From Hermès to the wild: Basile Dadaux’s Again finds form in nature

Part of a new wave of emerging labels, Again delivers a refined and poetic interpretation of outdoor fashion. Founded in Paris in 2022 by Basile Dadaux—whose experience includes time at Hermès—the menswear and gender-neutral brand crafts urban silhouettes using premium, carefully sourced materials, inspired by natural landscapes. After showing at Pitti Uomo, Again is now featured at Run, the multi-brand showroom organized by Who’s Next in partnership with Andam, through June 29. A must-see this season.

For Spring/Summer 2026, Dadaux shifts his creative focus from broader geographic inspirations—such as deserts and Breton river estuaries—to a more intimate one: the countryside of his native Jura region. “I’m moved by nature’s beauty, especially in a time when it’s fading,” he reflects. The collection captures the transition from spring to summer in this semi-rural landscape, as it becomes lush and overgrown.

Knitwear in greige tones sprouts with flocked floral motifs. A crocheted ecru jumper is embroidered with wildflowers and features a sailor collar. A black tailored jacket comes in crinkled nylon, while a four-pocket version crafted from white denim uses a high-relief thread technique for a soft, fuzzy effect—paired with matching Bermuda shorts.

A lightweight seersucker shirt with a papery texture ties at the side and is also reinterpreted as a raincoat. A pale pink waxed cotton trench coat brings a romantic note to the collection. The lineup is completed by long-sleeve boat-neck tees and ultra-soft tank tops crafted from lyocell and lightweight wool.

“I’m becoming more centered on tactile memories and sensations from childhood, all linked to nature,” Dadaux explains. “I love working with fabric—borrowing from technical wear to create something more fashion-forward. I use performance textiles in a way that’s elegant, detached from their outdoor origin, and blend them with natural fabrics. I’ve also introduced more knitwear to soften the technical feel.”

Again is currently stocked at select high-end retailers in Japan, including Gilt, L’Echoppe, and AMMS, and at Margaret Studio in Caen, France. Its online store attracts customers primarily from Nordic countries.

After earning a degree in fashion design in Lyon, Dadaux graduated from Lisaa in 2017. He interned at Jean Paul Gaultier, working on haute couture shows, before joining Hermès as an assistant designer for women’s ready-to-wear. “It felt like a second school—intensely rigorous and highly skilled,” he says. “But after the Covid lockdown, I knew it was time to strike out on my own.”

Production is split between Tunisia (general manufacturing), Spain (knitwear), and Portugal (jersey), while technical fabrics are sourced from South Korea. Prices range from €80 for jersey pieces to €550 for windbreakers. Shirts fall between €200 and €300, while the waxed cotton trench retails for €750. The padded jacket continues to be the brand’s most popular piece.

Backed by two buyers from leading Parisian department stores, Dadaux hopes that this dual presence in Florence and Paris will elevate the label’s visibility this season.