Digital department store Debenhams Group is enhancing its delivery service for an array of its brands through a recently-formed partnership with InPost.
The delivery company now handles services for Debenhams-owned brands including Boohoo, Nasty Gal, Dorothy Perkins, Coast and Warehouse while the service will be extended to BoohooMan, Karen Millen and PrettyLittleThing later this year.
The partnership service “will significantly expand delivery options for customers across the UK, who will now benefit from access to InPost’s extensive network of 10,000 lockers and 6,000 parcel shops nationwide”.
The move is part of an “ongoing commitment to making online shopping more convenient and flexible” as the firm rolls out its marketplace model.
InPost’s system will allow shoppers to choose delivery times and pick-up locations, “offering a seamless alternative to traditional home delivery”.
Debenhams said early results “have been promising… since launching, customers have already selected it as their preferred delivery method, underscoring the growing demand for flexible out-of-home delivery solutions”. It plans to implement a next-day delivery option in the future.
Group CEO Dan Finley said: “We know that customers are looking for more choice and convenience. Plans often change, so shoppers need flexible delivery options that can fit easily into their everyday lives and schedules. By adding InPost to our delivery options, we’re giving customers even more control over when and where they pick up their orders, making it even easier for them to access the brands they love across Debenhams Group.”
Meanwhile, Debenhams has also partnered with InPost on a nationwide multi-channel advertising campaign, including an installation at Piccadilly Lights in Central London.
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