Rituals to open at Outlet Shopping at The O2

Rituals is about to open its second London outlet store in eight months, this time at the Outlet Shopping at The O2. Beauty and wellbeing brand has taken a 2,260 sq ft space at the retail and entertainment destination in Greenwich, southeast London, opening on 3 July, introducing Rituals’ collection of luxury bath, body, and home products.

The launch marks “another milestone in Rituals’ UK expansion strategy, underscoring the brand’s commitment to bringing luxury wellbeing to high-footfall regional and urban locations”, said Annemarie Forsyth, managing director, Rituals Cosmetics (UK & Ireland). 

Louisa Dalgleish, leasing director at Outlet Shopping at The O2, added: “Beauty and wellness are categories that continue to perform exceptionally well within Outlet Shopping at The O2, and Rituals has always been an aspirational brand following its impressive and successful rollout strategy.

“It’s exciting to add yet another high-quality brand that we know our far-reaching customer base will love, joining our already successful line of premium wellness retailers such as Clarins and The Cosmetics Company Store.”

Late last year, the beauty/wellbeing retailer also opened a store at the outlet shopping destination London Designer Outlet (LDO) in Wembley Park, west London.

And in October, Rituals will unveil its first UK premium Mind Oasis – “a revolutionary sanctuary for the mind” on central London’s Oxford Street.