Hanes names S&S Activewear exclusive distributor for printwear channel

HanesBrands Inc. has named S&S Activewear as the exclusive distributor of the Hanes brand in the North American printwear channel. 

As part of the agreement, S&S will carry the full line of Hanes products. S&S will also offer deeper inventory positions and enhanced availability across its national distribution network.

Customers will continue to be able to purchase Hanes products from other distributors during the transition, with the exclusive partnership fully in effect by December 31.

“This is more than an agreement—it’s an evolution of one of the industry’s most enduring relationships,” said Mike Faircloth, HanesBrands president global operations. 

“Hanes has been a foundational brand in printwear for decades. With S&S as our exclusive distributor, we’re doubling down on that legacy while positioning ourselves to lead in the next chapter of the market.”

The announcement follows S&S’s recent integration with Alphabroder, creating a unified platform with over 6 million-square-feet of warehouse space, advanced automation technologies, and a portfolio of more than 100 leading and exclusive brands.

“We’re incredibly proud to deepen our relationship with Hanes, a brand that represents both heritage and reliability,” said Frank Myers, CEO of S&S Activewear. 

“As a unified company, we’re in a better position than ever to bring more of Hanes’s trusted styles to more customers, more efficiently while continuing to raise the bar on service.”