Longchamp opens pop-up café in Paris’s Marais district

French label Longchamp has unveiled a new aspect of its lifestyle expertise by opening a pop-up café at 45 rue Vieille du Temple, in the heart of Paris’s Marais district, a first for the family-owned brand founded in 1948. The café will remain open from June 6 to September 2.

The café’s poetic setting, designed by artist Constantin Riant, is characterised by blue and white lines. The walls feature shelves in blond wood displaying hand-crafted ceramics, art books, and items by Longchamp.

Pride of place goes to the café area, where visitors can enjoy hot drinks and sweet and savoury treats throughout the day, as well as visit the temporary bookshop where they can write and send postcards. “Unique experiences will immerse our visitors in a world of creativity, mirroring Longchamp’s Fall 2025 collection,” said Longchamp.

Longchamp operates more than 350 directly-owned stores via 25 subsidiaries. In 2024, the label’s revenue soared, increasing by 20%.