Louis Vuitton names Carole Bildé new SVP of image and communications

Louis Vuitton has appointed Carole Bildé to be its new SVP of image and communications.

Bildé joins Vuitton from champagne house Veuve Clicquot Ponsardin, another stellar marque within the luxury conglomerate LVMH Moët Hennessy Louis Vuitton. At Veuve Clicquot, Bildé was chief marketing and communications officer.

“I am pleased to announce the appointment of Carole Bildé as Senior Vice President, Image and Communication, effective June 10, 2025. She will report to me,” said Louis Vuitton CEO Pietro Beccari in a memo to staff which FashionNetwork.com has seen.

With over 25 years of experience working for communication agencies and luxury brands, Bildé is a recognized figure in the communications field. She first joined LVMH in 2018, when she began at the prestigious champagne brand Veuve Clicquot Ponsardin.

“In this key role, she brilliantly orchestrated the brand and communications strategy, while driving a dynamic of marketing innovation and cultural identity… I’m sure you’ll all join me in giving Carole the warmest of welcomes in her new role,” added Beccari.

At Vuitton, Bildé’s mission will be to manage the brand’s image and communications strategy, amplify the house’s influence and affirm its position as a leader in the world of luxury by drawing on the expertise of its dedicated teams. In this organization, Matteo Golinelli and the visual merchandising teams will also report directly to Beccari.

Prior to joining LVMH, Bildé was the worldwide head of brand, communications, digital, and e-commerce at Chloé. Previously, Bildé spent 12 years at ad agency behemoth Ogilvy & Mather as an associate director.

Bildé succeeds Blake Harrop, who will soon be taking on new responsibilities within the group.

“I’d like to thank Blake. He has played an active role in launching new strategic partnerships, which have strengthened the brand’s global influence. I wish him every success in his new role,” added Beccari.

Harrop joined Vuitton in early 2024, and though his time at Louis Vuitton was short, it was also busy.

During his tenure at Vuitton, the brand launched a global campaign featuring Zendaya for its Murakami collection. While in New York, his department oversaw the unveiling of a gigantic trunk façade at Vuitton’s flagship 57th Street store. His time at the French brand also coincided with Vuitton’s heavy dive into Formula One, becoming a major sponsor whose brand name now features in giant crescents over each championship race.

Prior to joining Louis Vuitton, Harrop was president at the advertising agency Wieden+Kennedy for 13 years, where he led its Tokyo, Shanghai and Amsterdam offices, creating dynamic campaigns with brands such as Nike, Instagram, Hennessy, Airbnb, Meta, Samsung and Ray-Ban.