Reiss links with Tom Daley for Pride collection

Premium retailer Reiss has just launched a special collection with Tom Daley, the diving champion known for his love of knitting.

It’s been launched to mark Pride Month and combines Daley’s knitting (and crochet) obsession with Reiss’s “modern design aesthetic”, as well as being inspired by the themes of “love, pride and water”.

The unisex capsule collection consists of 15 pieces in “relaxed silhouettes with a focus on knitwear, crochet and sequins”.

The love theme comes via the Lover logo that can be found embroidered, knitted or printed across the pieces, as well as the embossed leather patches and heart-shaped motifs on several items.

Meanwhile water is shown through the tonal blue shades used throughout with waterfall sequins on shirts and knits and wave-patterned knit shirts. Water and swimming are also referenced on the abstract image used for the label and a coordinating print T-shirt, created by LGBTQ+ artist Richard Kilroy showing two swimmers in a pool.

And as a direct reference to Daley’s knit and crochet craft, there are chunky knit pieces with hand-crocheted panels on an ecru denim jacket and co-ord shorts, as well as blanket stitch details on a cardigan, shirt, sleeveless polo top and ribbed jersey vest.

It launched this week with Daley saying that his inspirations included some of his favourite things, “water and the craft of knitting. Sequins really spoke to me when it came to knitting as they bounce light off the piece, as you would see if you were looking on the surface of the water. I love texture and elements that look hand-finished, such as blanket stitching, and it was really important to me to include these little details in the collection”.

All proceeds from the collection will be donated to Rainbow Railroad, a charity that helps provide support and safety for LGBTQ+ people around the world.