John Lewis to sell pre-owned childrenswear in Kidswear Collective link

John Lewis has expanded its third-party associations with Kidswear Collective now launching an exclusive pre-owned designer childrenswear collection at its flagship Oxford Street, London, store.

Set within a dedicated area on the fourth floor within its kids department, the latest initiative introduces a curated selection of refurbished and past-season designer items for ages from newborn to 12 years starting from £20. Brands include Gucci, Burberry, Stella McCartney and many more, at 60% discounts from the same items when they were new.

Danielle Gagola, Services & Innovation lead at John Lewis said: “Having seen tremendous success with our rental, circular and pre-loved collections and partnerships, we’re thrilled to continue to offer more sustainable shopping options for our customers.

“Our new partnership with Kidswear Collective reflects our commitment to develop responsible and accessible pre-loved fashion for our customers, and we look forward to seeing the collection in store.”

Kidswear Collective first launched exclusively online, before exploring department store partnerships “to help remove the stigma of buying pre-loved kidswear”.

Its founder Shoshana Kazab added: “We are passionate about changing the perception of pre-loved fashion, and working with retailers like John Lewis is the perfect way to enable customers to engage with the garments firsthand and see the quality for themselves. We love the fact that customers at John Lewis can shop a ‘mixed’ wardrobe in-store which can include both in-season and pre-loved pieces.”