Nobody’s Child’s e-commerce and digital director Chris Bishop has quit the fast-growing fashion retailer to take up the role of e-commerce director at Dubai-based sportswear company Squatwolf.
Bishop vacated his position last month having been with Nobody’s Child September 2022.
In a LinkedIn post, he said: “After three transformative growth years, it’s time to close my chapter at NC. I trust I’ve demonstrated what can be achieved with a customer behaviour obsession and a relentless drive to improve and outperform. We’ve gone from a start-up who internally celebrated on Whatsapp when we saw someone wearing ‘NC in the wild’, to a brand besting all the retail benchmarks.”
He also told Retail Technology Innovation Hub of his time at Nobody’s Child: “Highlights have included replatforming and redesigning the website, profitably acquiring hundreds of thousands of new customers and doubling their lifetime value, onboarding 50+ new partners, and helping to fit out a few physical stores.
“A true highlight has been building the e-commerce & Digital team from the ground up. I had the pleasure of recruiting each one of them, and it’s been a privilege to mentor, challenge, and support their growth.”
Before joining Nobody’s Child he worked as an independent e-commerce and marketing consultant for six years, working with companies ranging from high growth start-ups to £100m turnover. Other positions included interim chief marketing officer at Sigma Sports and interim e-commerce director at fashion rental platform MyWardrobe HQ .
In his new position, Bishop will work alongside Squatwolf founders Anam Khalid and Wajdan Gul on accelerating the growth of the gymwear brand which is already available in 120 countries.
In 2023, the company raised $30m in a Series B funding round, which was being used to expand its omnichannel presence and develop its product lines.
Copyright © 2025 FashionNetwork.com All rights reserved.