Counterfeit crackdown in Vietnam targets Rolex, Prada, Gucci

Vietnamese authorities have seized thousands of fake products, including imitation Rolex watches and Prada handbags, during a raid at a shopping mall in business hub Ho Chi Minh City, state media reported on Friday.

The raid at Saigon Square shopping mall comes as Vietnam steps up its fight against counterfeits and digital piracy, after the United States accused the country of being a major hub for these illegal activities and threatened crippling tariffs.

Earlier in May, Reuters reported fake luxury goods were on display in the mall, which is on the list of “notorious markets for counterfeiting” published in January by the U.S. Trade Representative.

The items seized also included alleged fake products of other brands, including Longines, Gucci, Louis Vuitton, Dior and Hermès, state radio broadcaster VOV reported.

“All of these products show signs of counterfeiting genuine goods, seriously affecting the interests of consumers as well as the reputation of protected brands in Vietnam,” the report cited the trade ministry’s market surveillance department.

An employee of the mall confirmed the raid on Friday.

“We lease the space to the sellers and are not aware of the origins and authenticity of the products they sell,” the employee, who declined to be named, said by phone.