Wolverine Worldwide has unveiled a renovated global headquarters in Rockford, Michigan, aimed at modernizing its facilities and centralizing operations to attract and retain top talent.
The project includes a complete overhaul of 40,000 square feet of space, now named “The Factory”, which will serve as the new home for Wolverine’s flagship brands Merrell and Saucony. Notably, Saucony recently relocated from Boston to Rockford.
“Our company is driven by a new vision to Make. Every Day. Better. – for our team, customers, consumers, shareholders, and community,” said Chris Hufnagel, president and chief executive officer of Wolverine Worldwide.
“We believe that to create amazing, thoughtful, trend-right, innovative products and experiences that improve our consumers’ lives and drive growth, we must provide our team members with great environments to work and win together.”
Built in 1963 and originally used as a footwear factory, the space was converted into offices in the 1990s. The newly redesigned factory combines the site’s industrial heritage with modern functionality. It now features exposed structural elements, concrete floors, floor-to-ceiling windows, 224 workstations, brand-specific product and marketing rooms, 31 collaboration and meeting spaces, a café, and state-of-art design and marketing technologies.
The factory joins other enhancements across Wolverine’s 300,000-square-foot campus, including on-site amenities such as a subsidized daycare and early education center for children, a fitness center, four miles of on-campus nature trails, an on-site, subsidized cafeteria, and dog daycare services.
The project is supported by a $1-million Michigan Business Development Program grant in collaboration with the Michigan Economic Development Center (MEDC) and The Right Place, Inc.
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