Harvey Nichols launches another campaign with JackyBlue

In what it’s calling a “season of transformation”, luxe department store Harvey Nichols has unveiled its latest campaign including a collaboration with Jacky Marshall, known as JackyBlue.

Coinciding with Fashion Month and with the transformation of the ground floor at its Knightsbridge flagship happening, it’s clearly a campaign coming at a key time for the retailer.
 
As mentioned, it was created in collaboration with illustrator Jacky Blue and builds on an ongoing partnership that “places bold, expressive artwork at the heart of Harvey Nichols’ storytelling”.

Marshall’s “vivid use of colour and dynamic line brings a new perspective to the season, interpreting the collections with a sense of immediacy and creative flair”.

The retailer first linked up with her in January this year as the RCA Graduate, who’s worked with design teams at Calvin Klein and Donna Karan and has particular strength in capturing catwalk looks, created a campaign based on a ‘virtual runway’. That theme is being revisited this season.
 
“Autumn/Winter 25 is a season defined by confidence. In colour, in cut and in creativity,” said Kate Phelan, Harvey Nichols creative director. “Jacky’s work captures that energy in a way that feels both relevant and unexpected, amplifying our creative vision for the season and the transformation taking shape at Harvey Nichols.”
 
The campaign it set to roll out across London and Edinburgh (where Harvey Nichols also has a store) through a targeted mix of digital, social, and out-of-home activations. 

And the company said that alongside the reimagined Knightsbridge ground floor, this season’s campaign “underscores Harvey Nichols’ ongoing transformation, blending heritage and contemporary creativity to reaffirm the brand as a global destination for discovery and refined retail experiences”.