Arket opens in Dublin, takes brand into Irish physical retail for first time

H&M Group’s Nordic lifestyle brand Arket has entered the Irish market with a physical presence for the first time, opening its new Dublin store this week.

The flagship is located at 60 Dawson Street in the heart of the city, and the new space covers a total area of 810 square metres arranged over two floors. It features Arket’s signature monochrome palette of soft greys and natural materials, including solid oak interiors and lush greenery.

The new store carries the brand’s full assortment of ready-to-wear and accessories for women and men, childrenswear, bodycare and interior design. Customers can also eat at the Arket Café that serves a seasonal vegetarian menu, Nordic-inspired pastries and speciality coffee.

Arket has been expanding steadily since it debuted on London’s Regent Street back in 2017. This year it’s also arriving in the Venezuelan and Greek markets and growing in the UK too with another London store (on the King’s Road).

The King’s Road store is seen as a flagship and will be the brand’s fourth site in London following that first opening on Regent Street, plus Covent Garden, and the space in Selfridges, which was the label’s very first in-store concession.