Gap to expand beauty products and accessories in Old Navy stores

Gap Inc. will offer a wider assortment of beauty products and accessories, an effort to capitalize on its stronger financial state and cultural relevance.

The company said Thursday that it will start with an “initial test-and-learn” phase at Old Navy this fall, including 150 locations that will feature shop-in-shops.

Next year, the company will scale the business and launch other items across its portfolio.

Gap shares were halted for the news, which comes ahead of a company appearance at the Goldman Sachs retail conference. The stock had declined 4.4% for the year through Wednesday’s close.